And then there’s Qainat, a passionate advocate for accessible skincare, determined to make clean beauty a reality for every woman. She envisioned a brand where tradition met innovation, ensuring women everywhere could experience the benefits of pure, plant-based skincare without compromise.

Together, we created Hudira—a brand born from a mother’s love and a woman’s wisdom. We take pride in offering skincare products that are safe, cruelty-free, halal, and crafted with ethically sourced ingredients. All of our formulations are developed in the USA with a dedication to excellence with the highest safety and quality standards and manufactured in Pakistan, where heritage and modernity come together to create something uniquely beautiful.